Every website owner or Internet Marketer is looking for ways to increase website traffic. In their endless endeavours to find ever more creative ways to generate free traffic, many experienced individuals forget the basics! The following are some basic SEO practices that are commonly forgotten.
Effective Keyword Research
Getting your keyword research correct is of paramount importance if you want to increase website traffic. There are several excellent software packages out there to assist you which can drastically speed up the process, however, it can all be done manually for FREE using Google and their Keyword Tool.
Undertaking detailed research enables you to uncover and target keywords that have large monthly search volume and a low number of competing pages. This maximises your chances of ranking well and therefore, provides opportunities for you to obtain free targeted traffic.
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Original and Optimized Content
To increase website traffic you must ensure that the content on your web pages is well-written and appeals both to the human reader and the search engine spiders.
In terms of the human reader you must ensure your web content conforms to the 3 I’s formula.
The 3 I’s formula involves creating copy that;
- · Interests
- · Informs
- · Inspires
In terms of the search engine spiders, SEO web content has a keyword density of approximately 2 – 5% of the total word count. Your keywords should appear once in the first paragraph, once in the last paragraph and a couple of times in the rest of the text. It is important that you use the keywords in context so they flow effortlessly with the rest of the text.
Web Page Optimization
It is important to remember that search engine spiders will only read the html on your web pages. Therefore it is important that you use proper HTML structures and guide them through the appropriate areas of your website.
You should always ensure that you include your keywords in your title tag, meta description tag and keyword tag. Where possible, use H1, H2 & H3 throughout your copy and include your keywords in the Alt text of any images you use on your page.
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Article Syndication
Creating articles and press releases about your website, your products or your services and submitting them to article submission sites and press release websites is a great way to increase website traffic. Always remember to include anchor text so that readers can find their way to your website.
This practice is simple, effective and generates completely free targeted traffic. Publishing articles also helps to get your website crawled more regularly, creates valuable back links and establishes you as an authority in your niche.
Social Bookmarking
Social bookmarking should be a very important part of your efforts to increase website traffic. Create accounts with all the major social bookmarking websites such as Digg, and Stumbled Upon and ensure you bookmark all of your web pages as soon as you publish new content.
The main reason why social bookmarking is so important and so valuable is that the search engines cache these sites every single day. Therefore, if your web pages are bookmarked, you can expect your websites to be found and indexed by the search engines very quickly.
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